Before the advent of digital cameras, people rated cameras by the quality of the pictures that the cameras were able to produce. It was highly subjective of course. Brand names were important of course but there many factors involved: the type of lenses used, the type of film used to capture the image, and the controls used to handle the picture taking process. I remember when I had my...
Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.