Much to take away from Sarah Palin’s speech the other night but one thing I like to touch upon which has been the subject of much commentary is the comment about community organisers which was also mentioned by Rudy Guilani in his speech preceding hers.

From the take from the speech and the commentary that followed, it appeared that the whole concept of community organization is some radical liberal program which should be stamped out at the first chance the Republicans get in returning to the White House. But as we all know, community organizers are part of the non-governmental organizations that step into communities when no one else will.

We know of Barack Obama’s background as a community organizer and it is featured in his advertising and his speeches. We also know that some of the resistance to him in polling comes from various blue collar groups. Perhaps, this criticism provides an opening for the Obama camp in terms of new advertising in a way as an outreach to those groups. To show other community organizers making a difference in towns across America; ordinary people making an extra-ordinary difference in the lives in others.

For example, feature a true community organizer like this:

Jane: My name is Jane Wilcox of Anywhere USA and I am a community organizer and a single mother of two.

[feature scenes of Jane working in her role]
VO: My life is dedicated to my community in making a difference doing [counseling, teaching, support]. When I hear Republicans like Rudy Guiliani and Sarah Palin knocking community organizations down, I wonder if they know what it is like in the Real America where people are struggling to find jobs and keep their homes. It is a tough job but Barack Obama knows what it is like working to improve the lives of his fellow Americans and that is why I am supporting him.

There is much to work with from those critical and truthfully vicious speeches from Republicans as a counter attack but I think a approach like this will help reinforce the difference between Democrats, who build people up, and Republicans who only seek to tear people down.