It has been several days of non-stop information flooding the news with new revelations of Sarah Palin’s past and her political philosophy. Yet, other than a statement released today by Robert Gibbs that focuses on her reformer credentials, the Obama camp has been quiet. Why?

Given her statements and decisions on things like the Bridge to Nowhere, pork barrel politics than even McCain would never countenance, her strong fundamentalist beliefs, goofy statements on being vice president and so forth, there are plenty of things that the Obama can launch advertising on without even bringing up her family and or anything related to gender.

It seems to me that the Obama is allowing the media to do all of the work so as to avoid getting caught in the fray. So far that is working out fairly well. All of the commentary talk is about her rather than him or even McCain and initially that has worked to his benefit.

Thing though is that the information is coming out scatter shot. There is no defined overall narrative about her. The only one that is going on is the lack of vetting by the McCain camp and the rush to decision. That may be a good thing but we would not know for sure until much later. But will it be enough to rely on that narrative to show how poorly McCain makes decisions?
Or should the narrative should be about her in one or two lines which are not so much about her but rather cast uncertainty about McCain and what he stands for and what kind of government he would run as a President?

For this is what the Obama camp should do. Give focus to the media to concentrate on one or two aspects of the Palin vice president candidacy and let that drive the narrative much in the way McCain created a narrative about Obama’s so called celebrity status with just one or two ads.

At some point, perhaps very soon, the well will be dry of any new revelations about Palin and the media will move on. If the Obama camp waits too long, an opportunity will be missed to define Sarah Palin and by inference a McCain presidency.

It’s time to take the initiative.